The Survey

OVERVIEW:
This survey is being conducted to aid in research for a Masters Degree Thesis. The thesis statement is “Companies involved in motor sport, by modifying their identities, risk brand confusion.”

AIM:
To establish the penetration level of branding in motorsports sponsorship and advertising.

METHOD:
1. Focus on two international motorsport events: F1 Formula One and MotoGP World Motorcycle Grand Prix,
2. Identify key aspects of current sponsorship visual identity modification.
3. Survey viewer awareness of various brands.

NOTES FOR YOU:

1. THIS SURVEY IS ANONYMOUS, YOU CAN CHOOSE AT ANY TIME NOT TO PARTICIPATE BY SIMPLY CLOSING YOUR BROWSER WINDOW.

2. IF YOU DON’T KNOW OR DO NOT WISH TO ANSWER, YOU MUST SELECT THE ‘DON’T KNOW/CAN’T ANSWER’ CHECK BOX BEFORE MOVING ON TO THE NEXT QUESTION.

3. IT IS IMPORTANT THAT YOU CAN NOT GO BACK AND CHANGE YOUR ANSWER ON A PREVIOUS PAGE. ONCE YOU HAVE SELECTED ‘NEXT’ PAGE YOU WILL HAVE LOCKED IN THE ANSWERS ON THE PREVIOUS PAGE.

THANK YOU FOR YOUR ASSISTANCE.

>>BEGIN THE SURVEY

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